We’re a team of academics, writers, technologists, marketeers, advertisers and designers. Collectively, we recognised the power of AI to propel the performance of language long before ChatGPT was a twinkle in Sam Altman’s eye.
Positioned at the intersection of technology and language we’ve been involved in many ‘firsts’.
2019: We developed a tool to identify trust in language across social media for a tech giant.
2020: We conceived ‘Echo’, a tool for measuring message penetration across social media. How far does a specific ‘idea’ travel and how distorted does it get the further it goes. Echo was used during the pandemic to identify government messages which connected with the public.
2021: We identified never seen before relationships between ad copy and the context in which it was served on performance.
2022: We created a prototype for Traits & States, to cognitively profile target audiences and finds where they are on social media platforms.
2023: We identified the language of misogyny to counter online violence against women and girls.
2024: We created our flagship product ‘Texture Generate’, which optimises language to improve performance across any touchpoint.
As a leader in language, we continue to harness its transformative power, to ignite connection, inspire loyalty, and achieve unparalleled impact.
Our Clients
Our Team
Practitioners
Thevindu Edirisinghe
Product Manager
Maddie Armitage
Advisor
Sarah Davies
Advisor