About us.

We’re a team of academics, writers, technologists, marketeers, advertisers and designers. Collectively, we recognised the power of AI to drive innovation long before ChatGPT was a twinkle in Sam Altman’s eye.

By combining AI with cognitive science and
linguistics, we unlock how people think, feel and behave in media environments. We channel this understanding into tools, data and insight to drive content performance – igniting connection, inspiring loyalty, and achieving unparalleled impact.

As a leader in language, we continue to harness its transformative power, to ignite connection, inspire loyalty, and achieve unparalleled impact.

Our Clients

Our Team

Academics

Practitioners

  • Mark Cross

    Mark Cross

    Chief Strategy Officer
    LinkedIn

  • Stuart Youngs

    Stuart Youngs

    Chief Creative Officer
    LinkedIn

  • Stuart Mays

    Stuart Mays

    Chief Executive Officer

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